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Why Adobe selected Coconut to outsource video encoding for its Creative Cloud suite

Eric Fontaine (@EricFontaine_)

August 12, 2016 Customers

Adobe Creative Cloud is one of the biggest content marketplace on the Web with millions of photos, videos, vectors, illustrations and logos. Enjoy their crowdsourced library and find the right item that fits your creative project.

Adobe Creative Cloud

The main challenge for our video encoding service was to have the same video encoded in multiple video formats and resolutions in real-time or near real-time. Adobe Creative Cloud has encoded more than 300,000 videos in many different video format such as FLV, MP4, SD and HD using specific video codecs, video containers, and audio codecs.

We had the chance to interview Ludovic Levesque, from Adobe Creative Cloud

Hi Ludovic, why did you decide to move your video encoding to the Cloud?

Adobe Creative Cloud chose to use video encoding in the cloud because building this video infrastructure by ourselves were too time-consuming at the beginning of our video business. We didn't have time to dedicate to manage hardware and software to handle all different video codecs.

Why did you choose Coconut?

Coconut API is very well designed, and service proved to be reliable, with only very short issues in all these months.

How fast and handy was your integration with Coconut?

Given the good API documentation, our integration was very easy, less than few weeks to have all our needs covered.


Adobe Creative Cloud
Ludovic LevesqueCTO at Adobe Creative Cloud
Adobe Creative Cloud has been using Coconut for months, and we never had any issues. Using latest video formats and codecs is possible just by changing some API requests, saving time and resources.



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