Why Tumblr selected Coconut to outsource video encoding for its community
Tumblr is one of the most popular blogging platform. The easiest way to share anything. Publish text, photos, videos, links from your favorite browser, smartphone, tablet, or even email. Customize absolutely everything from your background to your whole blog's theme.
With 50 million blogs, 16 billion page views per month, and 30 billion posts, Tumblr is on fire. Thus, the main challenge for our video encoding service was to handle massive video activities on a daily basis. In addition, as Tumblr is a micro-blogging platform with short-form videos often uploaded from smartphones and tablets, users expect to interact in real-time and to have their videos encoded in a matter of seconds.