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Why Media Prime decided to outsource video encoding for its woman UGC platform?

Eric Fontaine (@EricFontaine_)

January 26, 2015 Customers

We are so pleased to announce that Coconut partners with Media Prime to outsource video encoding for its woman-oriented content platform Ro Ba Dadonne. Ro Ba Dadonne is the biggest italian female community and the best italian way for a woman to discuss about being a woman. Its target is a dynamic and modern woman who love as trends as family and traditional values. With more than 4M followers on social media channels, the platform engages 8M people/week, envolving them in debate and reaching over 15M people/month.


We had the chance to interview Marco Palermo, Digital Strategist at Media Prime.

Marco, why did you decide to move your video encoding to the Cloud?

We wouldn't keep in house video encoding process cause of its cost in term of hardware and IT professionals, the cloud solution was a nice deal for us.

Why did you select Coconut?

HeyWhatch has a complete encoding formats offer, a very simple-to-use API and a good pricing rate.

How fast and handy was your integration with Coconut?

The integration in our system was pretty simple, it's pretty well documented so it took just a few working hours.

Media Prime
Marco PalermoDigital Strategist at Media Prime
Coconut has insanely accelerated our video encoding process, letting us focus on our real goal: delivering great video contents to our followers.

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