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Why Swello decided to outsource video encoding for its social media management tool?

September 26, 2018 Customers

We are so pleased to announce that Coconut partners with Swello. Swello is a Social Media Management Tool for businesses. Our productivity tool is divided in 4 parts to help you monitor, schedule, moderate and analyze 4 social networks: Facebook, Twitter, LinkedIn and Instagram. Our goal is to free our users from time consuming tasks to let them focus on what matters to them. 🚀


We had the chance to interview Jonathan Noble, CEO at Swello.

Jonathan, why did you decide to move your video encoding to the Cloud?

Video encoding can be resource intensive, using our own servers would have been a waste of resources. Moving it to the cloud allows us to handle any kind of loads. We don’t have to worry about cpu usage, bandwidth or storage size.

Why did you select Coconut?

Video encoding can be tricky and we do not have any expert in our small team. Relying on Coconut expertise allows us to focus on our product. The platform is easy to use, there is no hidden cost, pricing is scaling with us and last but not least, Coconut has an edge on competitors when it comes to the UI.

How fast and handy was your integration with Coconut?

Integration was really easy, no hiccup, less than 15 minutes to test it within our product. In addition the debug feature has been very useful during development. Less than 2 weeks from test to production👌

Jonathan NobleCEO at Swello
Working with many french media can be challenging! They are surprisingly creatives about video formats. Thanks to Coconut it was breeze!

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